3 Innovation Specialists Busting the Myth About Brainstorming
Brainstorming is often associated with teams throwing out ideas on a flipchart, but it actually involves a structured set of rules to generate potential ideas. However, brainstorming is not without its drawbacks - many ideas may lack practical value due to a lack of essential filters. Additionally, brainstorming tends to produce abstract and vague ideas that can hinder innovation. While brainstorming can be useful for quick idea downloads, improving existing ideas, or team building, its limitations should be kept in mind for businesses seeking actual innovative ideas.
