Brexit has moved the chasm and made the old rules and ways of governing untenable, making it an excellent opportunity to innovate the way we govern. The EU and UK should be looking at divergent thinking, testing innovative ideas and innovating their governance as an opportunity to create something new.
Learn from these product failures – Ford’s Edsel, Colgate Kitchen Entrees, New Coke, Premier Smokeless Cigarettes, and BIC Disposable Underwear – on what not to do when innovating.
