Innovation managers recommend various books to those working in the field to improve their skills. These books are suggested to help develop interpersonal relationships and framework strategies for a sustainable innovation culture.
Social media can be used not only for outbound marketing but also for inbound marketing, i.e., understanding customer requirements for innovative product development. Here are ten questions organizations should consider before implementing social innovation.
Discover the difference between goods-dominant and service-dominant logic, the importance of customer focus, resilience thinking, and value co-creation in building and managing ecosystems.
