Enhancing innovation in small organizations can be a challenge. These 4 steps can help you counteract innovation barriers and yield better results.
Building the right environment for innovation means understanding the climate and culture of your organization. Climate is observable and easy to change, while culture is deep, stable, and hard to reform.
Starbucks has dropped "Starbucks Coffee" from its logo, aiming to become just as iconic as brands like McDonald's and Apple.