Great Innovators Focus More on Post-Purchase than Pre-Purchase

Great Innovators Focus More on Post-Purchase than Pre-Purchase

The post-purchase phase of consumer behavior is critical for innovation management. Consumers have invested time, money, and emotional commitment into a product and may question their decision. If the product surpasses expectations, the consumer is delighted, and if it meets expectations, the consumer is satisfied. However, if the product falls short, the consumer may accept it or become dissatisfied. Innovators must take action based on the customer's reaction, such as congratulating them on a great choice, delivering on brand promises, and making it easier to repurchase. If the customer is dissatisfied, innovators must identify the root cause and make it right to salvage the relationship. The post-purchase phase is the moment of truth for creating and keeping a customer.

View

More Innovation Resources:

How to Measure the Ongoing Effectiveness of Your Team

How to Measure the Ongoing Effectiveness of Your Team

Project managers can measure their team's effectiveness in various ways, such as creating objectives, establishing trust, measuring productivity, time management, and 360-degree feedback.

View
An image of intersecting colorful rings with various abstract icons.

The Ten Types of Innovation Framework Explained

The Ten Types of Innovation framework developed by Doblin is a versatile and practical tool for innovators to consider. It identifies ten elements of innovation and categorizes them into three areas: configuration, offering, and experience. A successful innovator must integrate all three areas.

View
Idea Management Software: Do You Really Need to Use One?

Idea Management Software: Do You Really Need to Use One?

Idea management software is crucial for innovation management as it simplifies the process of generating, selecting, organizing, and collaborating on ideas. It helps to foster innovation by creating a system that encourages everyone to contribute their ideas and then manages these ideas effectively.

View