Being innovative is just one of many ways to be creative. Organizations need to recognize and appreciate diverse problem-solving styles, from highly adaptive to highly innovative, in order to tackle complex problems successfully.
Innovation leaders need to measure performance resulting from innovative ideas for companies to grow. Designing better-managed innovation processes, based on a methodology with defined and measurable objectives is essential.
Successful innovation isn't about dreaming up science fiction, it's about predicting what will be normal tomorrow. Small, incremental ideas can be just as effective as breakthrough solutions.
