Innovation Diffusion Basics

Innovation Diffusion Basics

To successfully bring an innovation to market, it is important to understand the basics of how new ideas are adopted. Implementation science, dissemination research, and diffusion of innovations all describe the study of how new ideas are integrated into practice. The adoption process includes five stages: knowledge, persuasion/intention, decision, implementation/action, and confirmation/validation. Innovators, early adopters, early majority, late majority, and laggards make up the five customer segments, each with varying degrees of risk tolerance and opinion leadership. Understanding these stages and segments can help innovators determine how to bring their ideas to market and ensure successful adoption.

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More Innovation Resources:

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What a true Innovation Culture looks like, and Why you need it!

Innovation is no longer exclusive to start-ups as rapid change becomes the norm. However, many companies struggle to foster a culture of innovation organization-wide.

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Coronavirus: 5 Checklists for Jumpstarting Business Continuity Planning

Coronavirus: 5 Checklists for Jumpstarting Business Continuity Planning

As the coronavirus continues to impact the global economy, businesses need to plan for continuity to prevent disaster. Brainzooming offers free resources for businesses to jumpstart their planning.

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Building a Process for Employee Engagement

Building a Process for Employee Engagement

Building a process for employee engagement is key to unlocking its benefits. By understanding employee motivation, mapping your current state, setting appropriate goals, creating an action plan, and adapting to changes, companies can build sustainable relationships with employees and increase motivation and dedication towards the brand and mission.

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