Companies struggle to create value by satisfying unmet customer needs because they do not define them correctly. Instead of focusing on the product or customer, they should analyze the desired outcome of the job the customer is trying to accomplish.
Innovators need more than strategic planning and creative risk-taking, they also need strong communication skills to involve crowdsourcing and connect fragmented ideas.
Open Innovation can help enterprises create relevant and authentic output, ensuring the delivery of the desired value to customers during product development.
