Innovation is Highest and Best Use for Social CRM

Innovation is Highest and Best Use for Social CRM

Social CRM, or using social media for customer relationship management, has a variety of potential uses, including for innovation. While many uses of social CRM are more tactical in nature, such as monitoring and responding to social media campaigns, there are also opportunities for gaining insights and co-creating value with customers. By tapping into external feedback and understanding what needs a company's products are fulfilling, organizations can better design products and businesses to stay ahead in their markets. As a result, innovation may be the top beneficiary of any social CRM effort.

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Knowledge as a social process

Knowledge as a social process

The evolution of innovation in Silicon Valley has changed, but the underlying innovation dynamic remains the same, according to this article. Innovation spaces matter, especially in the early stages of a new industry.

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Creative Clicks - LinkedIn Inspirations Every Day via the Gal Friday

Creative Clicks - LinkedIn Inspirations Every Day via the Gal Friday

LinkedIn provides daily inspiration for creativity, with articles, postings, and people that bring true moments of insight.

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Success Story: Smart Trend Scouting With ITONICS Crowd

Success Story: Smart Trend Scouting With ITONICS Crowd

DMK Group, Germany's largest dairy cooperative, uses ITONICS tools to scout global trends in the food sector and respond quickly to changing customer needs.

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