My Starbucks Idea : an Open Innovation Case-Study

My Starbucks Idea was produced in 2008 to encourage customers to suggest ways to improve Starbucks products. Starbucks' employees could then decide if they would make the suggested improvements. On the platform, customers had the ability to vote and comment on other suggestions. By engaging with its most engaged customers, Starbucks was able to drive genuine fan affinity, which translated into increased customer loyalty. Starbucks retired the platform in 2018, but not before it had generated over 150,000 new product ideas from customers, with many of these ideas adopted by the company. Open innovation is a fantastic tool for companies looking to boost customer loyalty and gather valuable insights.