Running = Innovation (Learning from Personal Record in Berlin Marathon)

Prof. Dr. Stefan Stremersch, an expert in innovation diffusion, recently ran a personal record in the Berlin Marathon and had an epiphany - running equals innovation. In this article, he talks about how endurance running needs innovation in equipment and how big brands like Nike and Asics are (un)successful in their innovation efforts. He also shares how running has taught him characteristics that are needed for successful innovation, like persistence, rhythm, and competing against oneself. Stremersch believes that endurance sports can stimulate innovative thinking, as it can be a source of innovation understanding.