Creating the right framework for disruptive innovation is essential to succeed. Find out what the common denominators are and how to implement them.
Successful tech innovation requires an audience-first approach, grounded in the principles of the Diffusion of Innovation Theory, in which different cohorts require their own set of marketing tactics and product features to ensure success.
Measuring innovation is important but difficult. Measuring tools are often confounded by innovation and organizations lack consistent models and frameworks.
