Market segmentation based on demographics, psychographics, or behavior does not distinguish customers with different unmet needs. Outcome-based segmentation that captures customers' desired outcome statements is the key to effective market and product strategy.
Embracing the glocal paradox of innovation involves the integration of global and local networks for creating and realizing new value. This model is being adopted by governments, institutions, and large organizations to stay globally competitive.
Understand the principles and practices of agile methodology in innovation management to innovate with unprecedented speed and stay ahead of the curve.
