3 Startups Disrupting Insurance Industry

The insurance industry is changing rapidly, and firms must respond with innovation to stay competitive. Three insurtech startups leading disruption in the industry include Jones, offering easy to set up pay-as-you-go liability insurance for independent construction contractors and their employers; Ethos, simplifying the life insurance application process with AI technology; and Oscar Health, disrupting the industry with digital customer interactions via phone and mobile app. By understanding the capabilities of disruptive startups and potentially partnering with them, insurance incumbents can adapt to the shifting market and limit damage from disruption.