Strategic Thinking Exercises – A SWOT Analysis Example from the Safe

Over time, a SWOT analysis can become stale, with the same threats and opportunities being regurgitated every year. Strategic thinking exercises can be used to challenge traditional organizational thought patterns. One such exercise involves looking at threats and opportunities from a variety of perspectives. By considering specific factors such as customers, competitors, markets, and brand, this exercise can generate new and creative ideas. For example, opportunities arise when customers want a product or service and the company does it well, while threats come about when competitors do it better or when market forces work against the company. Although this exercise has not been updated in some time, it is still a useful tool for brainstorming ideas and challenging traditional ways of thinking.