The Division Technique: Cutting Innovation Down to Size

Preserving Division is one of three approaches of the Division Technique used to create innovative products. It involves dividing a product into smaller versions that still function like the original but deliver benefits to users. This technique has been used in various industries, including technology, food, and real estate. For example, computer makers used Preserving Division to create mini personal storage devices, while food manufacturers created more convenient versions of popular products. To get the most out of this technique, five basic steps are followed, including listing the product's internal components, dividing the product, visualizing the new product, determining the potential benefits and markets, and assessing feasibility.