The Job-to-Be-Done Growth Strategy Framework

The Job-to-Be-Done Growth Strategy Framework

Innovation and growth strategy are important for any business to expand its market share and increase profitability. Using the Jobs-to-be-Done framework, businesses can categorize their products into five categories based on customer segments. These categories determine the growth strategy a company should adopt for market penetration and success. The five growth strategies are differentiated, dominant, disruptive, discrete, and sustaining. By using this framework, companies can understand their past successes and failures, and adopt a strategy to create winning products and services in the future.

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More Innovation Resources:

10 Lessons on Innovation from the Research Kitchen of the Famous elBulli Restaurant

Famous chef Ferran AdriĆ  discussed the importance of auditing creativity and change constantly in innovation. He provided 10 lessons on innovation and the creativity process.

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6 Daily habits for innovators

Innovation professionals should develop daily habits to improve their performance. Here are six habits to consider: discovering patterns, pitching ideas, seeking inspiration, turning problems into opportunities, failing and learning, and making something every day.

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Is Your Social Media Intern Ready for Corporate Tweeting - 7 Questions to Find Out

When considering who should handle corporate social media accounts, it is important to look beyond age and assess emotional intelligence and brand advocacy skills. The Brainzooming Group recommends an "Is Your Corporate Tweeter Ready?" test to evaluate potential candidates.

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