The Rumsfeld Quadrant of Innovation

Innovation expert, Paul Hobcraft, discusses the importance of exploring unknown unknowns for innovation opportunities and highlights the four distinct activities that should be part of a search for innovation - CORE, SHARE, MINE, and SCAN. His experience suggests that most companies fail to "share" and "mine" enough, while having no systematic approach to "scan." Hobcraft's intuition is that an organization's innovation efforts should be split Core 50%, Share 20%, Mine 20%, Scan 10%, but most organizations currently focus on Core 90%, Share 2%, Mine 7%, Scan 1%.