The single biggest reason why startups succeed

The single biggest reason why startups succeed

Bill Gross, founder of Idealab, analyzed over 150 of his startup companies and rated them across five capabilities – ideas, team, business model, funding, and timing – to identify the key factor that determines their success. Surprisingly, the biggest predictor of success was timing. To achieve innovation success, the offering needs to meet the minimum requirement of the Triangle of Innovation Success, which includes the desirability of the offering, feasibility of existing technology, and viability of the business model. When all three aspects of the triangle come together, innovation projects can succeed.