Innovation choices are like the Matrix choices: take the blue pill and stay in your comfort zone or take the red pill and create something new. Find the people who choose the red pill for your innovation team.
Innovation gate meetings need teeth to ensure only the best ideas survive. Lessons can be learned from TV show Shark Tank.
The impact of digitalization has caused considerable upheaval in the marketing mix, with changes in product, place, promotion, price, and personnel.
