What is Crowdsourcing? (in 2023)

This article explores what crowdsourcing is and its history, from a 1714 reward for measuring longitude to modern-day dedicated sites like 99designs and Fiverr. Crowdsourcing involves asking a wide talent pool to contribute their knowledge, either through social media or dedicated platforms, to gain innovative ideas, solutions to problems, or ideas for new products or services. While crowdsourcing has numerous advantages, it is not suitable for all projects, and there are some limitations, such as a loss of control when involving online communities. However, examples like Sodexo, Unilever, and DHL show how to use crowdsourcing successfully.