Innovation is a U-shaped process that can be challenging in the middle. To get through, you need to rely on instinct, momentum, courage, faith, determination, and compassion.
Innovativeness is crucial for business growth, but many struggle with maintaining an innovative culture. This article provides a practical definition of innovativeness and how to apply it to sales and business growth.
Trends play a vital role in the early phases of innovation management. Companies use trend knowledge to prepare strategic decisions, define product portfolios and consider future scenarios.