An improvisational theatre concept called 'offers' can help enterprises engage with and respond to changes. Vague or too specific open innovation programs hinder progress while collaboration at intersections leads to productive innovation.
Innovation should focus on short-term goals to be relevant to executives and managers. Three categories of innovation include constant evolution, preventative, and creative.
Industry 4.0 and IoT are important topics in Germany, creating new opportunities for value creation, new business models, and innovation.
