The article discusses whether innovation should be a separate function or be integrated in other functions and core business operations. The importance of defining innovation, commitment narratives, and the impact of innovation on different roles within an organization are also explored.
Learn how to set a real strategy using the Cascade of Choices framework, a tool that helps clarify goals and choices in innovation management.
The biggest gap in innovation is the attention gap. Without paying attention to innovation, change cannot occur in organizations.
