Why Your Innovation Process is a Recipe for Failure - InnovationManagement

Having a process for the front end of innovation is necessary but not sufficient. It also requires proper levels of funding, and a governance structure to support it. In this article, we’ll look at how these aspects tie together, and how your company can support your full innovation lifecycle. As an experienced leader of innovation or a member of an innovation team you know that new ideas are fragile. In their earliest stages, before they’re fully funded and have a place on the release schedule, innovations can easily die from neglect. Without the proper funding, and without a structure to support new ideas, the front end is the most dangerous place for innovations, because they tend to be visible when not protected within an innovation skunk works.