Why are trends important?
In order to build sustainable innovation, it is crucial to not only be aware of different trends but analyze them in detail and evaluate their potential impact on your market.
A trend can be initiated by ideas, ideologies or actions and changes over time. It is thereby key to remember that no matter if you are looking at trends in marketing, in technology or in terms of certain products, it is people who drive trends! Part of a trend is therefore to understand what many people want and like and how they picture the future.
Trends are a crucial source and at the same time a reliable indicator of change. If you monitor trends closely, they will give you warnings about what is happening in a market and might give you indication of how you need to adapt your business to stay competitive.
Use this template to understand all the relevant trends.