Corporate Innovation Lessons you can Learn From
Sometimes, innovation success is as simple as identifying and seizing opportunities. However, executives need to also focus on their company's core competencies and strengths. This article will outline how to innovate your company and find new opportunities for growth.
Corporate innovation can be a company's greatest asset for growth and competitiveness. But, as with all things, it takes a lot of effort and commitment to have an enterprise-wide innovation strategy that is effective. However, if done properly, your company will be among the first to reach new markets, develop new products and services, and even create entirely new industries. There are many different aspects to innovation, and it is an ongoing process that can take years to master. Here are some of the key points to keep in mind to make sure you are successful with your own innovation efforts.
1. Define your goal and work backwards. So many people get excited about an idea for a new product or service, but they don’t make sure that the goal is the right one. Define what you want to achieve and work backwards from the goal. Think about what you need to do to accomplish these goals and how you can get there.
2. Make a plan for a first beachhead for innovation in your organization. If you are going to try to innovate in your organization, you need a plan. You should have a vision statement for the process and be very specific about what you hope to accomplish with innovation. You should also define the roles and responsibilities of everyone involved. Be clear about what you are going to want to achieve for the organization as a whole.
3. Involve the right people and create excitement. No idea was brought to life by hopeless or bored people. The more excited people are about the project, the more likely they will be to overcome obstacles and work through failure. Involve the right people with different interests in the organization to give your corporate innovation a better footing.
4. Measure from day one. You must track your progress. If you are not tracking, you are guessing. Look back often. Give feedback to the people iving involved. If you have a pilot, learn from the pilot and try again. Keep it going until the value is clear to everyone involved.
5. Learn and repeat the process to get better. You must start this process with a clear vision and plan. You must be specific about what you want to accomplish and who is going to do what. You must then begin implementing your plan, and be sure to check your progress along the way.