Customization: Tailoring products or services to meet individual customer preferences or requirements.
An interview is a structured conversation where questions are asked to elicit information for assessment and decision-making purposes.
Inertia: A tendency to do nothing or remain unchanged, often hindering innovation and adaptability in business contexts.
The Value Proposition is the offering to the customer, and the reason they should purchase a product. It is the offering of value that sets a product, service or brand apart from its competitors.
Traditional customer segmentation is outdated and ineffective. A behavioral-driven approach with archetypes is necessary to capture key learnings and create more accurate segments.
Organize and prioritize your innovation projects in a fun, flexible, and rewarding way through Trello’s boards, lists, and cards.
