Game Theory

Game Theory is the study of strategic decision making among interdependent players to predict outcomes and optimize payoffs.

More Innovation Glossaries

Integrated Innovation: A strategy combining diverse innovation types—product, process, and business model—for holistic value creation.

Business Model Innovation is the process of changing a company’s business model in order to create new sources of value and competitive advantage.

First-Mover Advantage refers to the benefits companies gain by being the first to enter a new market or develop a new product.