![Running Lean](https://assets-global.website-files.com/6311ed8358388671b1423edd/63120c6cc44a89cab92d0c21_6069bb1667b9ac4fe71fd62b_817e5c3c-a34c-4b8a-9515-49047798413d.jpeg)
Running Lean
Running Lean shows that we live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail--not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.
In this hand-on book, successful entrepreneur, Ash Maury shows that “startups are risky business”. A founder’s job is to “de-risk” the startup by tackling 3 generics risks : product risks, customer risks and market risks. Ash Maurya suggest that entrepreneurs engage in clients’ interviews, target early adopters, show an MVP. Product/Market fit is reached when 80% of early adopters sign on. Founders should launch their product when 40% of early adopters turn into paying customers. Entrepreneurs should launch their product when 80% of early adopters turn into to paying clients. When customer retention reaches 40%, founders should scale their business.
Check out the best innovation books available.
![](https://assets-global.website-files.com/6311ed8358388671b1423edd/6313628b926bb39eb585cfda_614c44e02734968e6a8adc94_Best%2520innovation%2520books%25202020.jpeg)