Inside Your Customer’s Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions

Inside Your Customer’s Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions
0
Be the first one to upvote this innovation resource!

Inside Your Customer’s Imagination - Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy.

Inside Your Customer’s Imagination - ’Chip Bell’s unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer’s ingenuity for creating breakthrough results.’ --Jeanne Bliss, founder and CEO, CustomerBliss and cofounder, Customer Experience Professionals Association (CXPA) Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, ’If I had asked people what they wanted, they would have said faster horses.’ To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers’ hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald’s, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer.
As an Amazon Associate we earn from qualifying purchases.
Visit Website

Topics

Reviews

Be the first one to leave a review!

Contributor

Related Books

Loading more...
Join the AI Hackathon and win $500 >>

Your account has been created!

You can vote for the resources!
Help others find the best innovation resources by upvoting.

NO RESOURCES YET
Placeholder

Add your first resource by clicking on any collect button.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Add "Item"
Add Item

Collections are a way to save and organize resources. Many people use collections to save inspiration for future use or for inspiration. You can create as many collections as you like.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join the RGI Challenge and win $500 >>