Co-Creation

Definition of Co-Creation

✅  Related keywords: customer co-creation, customer-focused innovation, collaborative development

📖  What is Co-Creation?

A form of innovation that involves the creator and the customer collaborating together to make the ideal offering for the customer. A successful example of co-creation is the Starbucks Ideas Platform, where customers can submit suggestions for products that Starbucks may then turn into a product.

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