Beginner’s Guide to Idea Management - Wazoku

Why do we need ideas? A strong purpose or a clear goal should be a powerful trigger for the generation of new ideas. The purpose could be born out of necessity, such as a need to make financial savings, or in response to a crisis, such as Facebook’s data breach affecting 87 million users. It may also be driven by a desire to increase transparency and engagement across the organisation. Ideas solve challenges that keep managers and leaders up at night.