There is nothing quite as energizing as a well-run brainstorming session. This is why ideas are critical for company growth and survival. You want to operate like an Idea Factory, constantly churning out ideas and encouraging others on your team to do so too. Capture Ideas For every idea generated, there should be a place to record it for future reference and evaluation. An idea doesn’t need to be perfect, and, in fact, ideas in their raw form are better. From the collaboration that occurred during the preceding stage of discussion, there should be multiple people providing input to improve the original concept.