Learn to Gain a New Perspective

The ability to change perspectives in marketing is important to gain insights on how to take the best marketing shot. Zooming in and out involves changing one's perspective to see the big picture or a more close-up view. For example, if introducing a drug into China, zooming in to a small town with one person who has diabetes is a helpful way to create a model that can be scaled up to other customers. Each change in perspective can provide new insights and ways to grow.