Ricky Gervais, the Golden Globes, and 3 Creative Lessons

Ricky Gervais' return as host of the Golden Globes presented a creative challenge as he had to top his previous performance. He opted to do MORE of what he did before, going after celebrities even harder than in 2010. However, this approach didn't work, resulting in noticeable boos, his absence during the second half of the show, and Tom Hanks going after him. The creative lessons learned are: think long and hard before returning to previous creative triumphs, doing more of what you did isn't always the right answer, and watch yourself when dividing your target audiences.