What is brainstorming?

Businesses need to innovate to stay relevant in a constantly changing environment. Brainstorming is an ideation method where group members spontaneously throw ideas to find a solution for a specific problem. This method is ideal when you want to create many ideas in a short period of time. The article discusses the importance of group brainstorming, how to succeed in it, and different techniques. Brainstorming allows free thinking and encourages openness to new ideas, even the wildest ones. The article explores the history of brainstorming, its pros and cons, and a step-by-step guide to effective brainstorming. It also provides readers with a list of brainstorming rules and tips for running a successful brainstorming session.