Consumer Insights

Consumer insights are actionable understandings of consumer behavior used to inform business decisions and strategy.

More Innovation Glossaries

Incubators

Incubators nurture startups with resources and support to accelerate growth and success.

Proactive

Acting in anticipation of future problems, needs, or changes.

Innovation Budget

An Innovation Budget is allocated funds for exploring new ideas, products, or processes within a company to drive growth and efficiency.

Top Consumer Insights Resources

Connecting Dots and Valuing Networks

Connecting Dots and Valuing Networks

Networking and relationship building are key to innovation success, as they lead to conversations and eventually transactions. Judging the success of an event by the transactions on the day misses the point.

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Fake Social Media Hall of Fame by Erica Friedman

Fake Social Media Hall of Fame by Erica Friedman

Learn about the worst fake social media practices in the industry, from using likes to measure real enthusiasm to neglecting customer responses on Twitter.

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Getting Nothing but Social Media Static

Getting Nothing but Social Media Static

Social media interference can lead to incomplete or distorted perceptions of others and their actions.

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Great Innovators Focus More on Post-Purchase than Pre-Purchase

Great Innovators Focus More on Post-Purchase than Pre-Purchase

The post-purchase phase is critical for consumer behavior. Innovators must ensure customer satisfaction to promote repurchasing and positive word of mouth.

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How Innovation Affects Brand Loyalty

How Innovation Affects Brand Loyalty

To retain customers, it's important to understand the four types of purchasing styles: Brand Laziness, Brand Loyalty, Variety Seekers, and Problem Solvers.

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How Peloton Uses Consumer Insights To Drive Innovation

How Peloton Uses Consumer Insights To Drive Innovation

Peloton's success lies in its superior analysis of consumer insights and alignment with lifestyle and technological trends, offering a unique and personalized fitness experience to customers.

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Innovate to Motivate

Innovate to Motivate

Understanding consumer behavior starts with understanding motivation. Feature Benefit Laddering can help show consumers how your products connect to what they want.

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Is Your Social Media Intern Ready for Corporate Tweeting - 7 Questions to Find Out

Is Your Social Media Intern Ready for Corporate Tweeting - 7 Questions to Find Out

When considering who should handle corporate social media accounts, it is important to look beyond age and assess emotional intelligence and brand advocacy skills. The Brainzooming Group recommends an "Is Your Corporate Tweeter Ready?" test to evaluate potential candidates.

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Online Vigilante Behavior – Using Social Media to Punish Strangers

Online Vigilante Behavior – Using Social Media to Punish Strangers

Online vigilante behavior is a growing issue with potential to cause harm to innocent individuals.

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The Net Works

The Net Works

Networking is essential to success, but it is poorly understood. Sociologist Robin Dunbar's work on strong and weak ties has shown that we have an upper limit to the number of actual strong social connections we can maintain at any point in time. However, weak ties can help to increase innovation capacity. Trust is the force that makes networks work, and conversations should come first when building relationships.

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An image of puzzle pieces interlocking, symbolizing factors of consumer behavior.

The Three Factors That Drive Consumer Behavior

Consumer behavior is influenced by societal, personal, and spending frequency factors. Business analytics can help in predicting trends and directing marketing campaigns to the right audience.

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An image of a magnifying glass hovering over a puzzle piece maze, symbolizing insight analysis.

What is a good customer insight?

Crafting a powerful insight when developing ideas takes effort and time. To ensure true insights, focus on customers and avoid reverse benefits.

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An image of a disjointed puzzle with missing pieces.

When Collaboration Doesn’t Work – and Never Will

Collaboration may not always be beneficial for project management success, especially during brainstorming sessions, when the best person or group has ownership, and when a suitable collaborative work management system is not established.

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Why Marketers Are Key Players in the Business Innovation Game

Why Marketers Are Key Players in the Business Innovation Game

Marketers play a crucial role in business innovation, as they have the ability to connect with consumers, understand what they desire and create the buzz around new products and services.

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An image of two interlocked gear shapes with thought bubbles above.

Why Providing Idea Feedback is Critical for Leaders

Leadership feedback is crucial for team success. Lack of feedback can create confusion, discouragement, and mistrust. Scheduling regular 1x1 meetings, taking notes, and discussing new ideas are three tips to make time for feedback.

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Trello

Trello

Organize and prioritize your innovation projects in a fun, flexible, and rewarding way through Trello’s boards, lists, and cards.

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Prophet Study: Applying the Cultural Levers of Transformation

Prophet Study: Applying the Cultural Levers of Transformation

Learn how to determine key cultural levers on which to focus, based on your organization’s greatest needs for cultural change

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