Geoffrey Moore

Geoffrey Moore: An author and consultant renowned for his work on the technology adoption life cycle and the chasm theory in marketing.

More Innovation Glossaries

Minimum Viable Product (MVP)

Minimum Viable Product (MVP)

An MVP is a prototype of a product or service that contains basic features to test the product in the market without being fully developed y

Cost of Innovation

Cost of Innovation: The total financial expenditure required to discover, develop, and bring a new product or service to market.

Niche

A niche involves focusing your business on a segment of a market it can effectively reach and serve.

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