A group of senior stakeholders responsible for the oversight and governance of the innovation project.
Innovation drivers are key factors that stimulate the development and implementation of new ideas, products, or processes in a company.
Ideation: The creative process of generating, developing, and communicating new ideas.
Emerging needs are new customer or market demands that arise due to technological advancements, societal shifts, or cultural changes.
Gatekeepers play a crucial role in the innovation process, making 'Go'/'No-Go' decisions at each phase. Their decisions need to be fact-based and objective.
