The Invincible Company

The Invincible Company

The invincible company review. The longawaited followup to the international bestsellers, Business Model Generation and Value Proposition Design.

Alex Osterwalder and Yves Pigneurs' Business Model Canvas has changed the way the world develops and plans new business models. It is used by companies, startups and consultants around the world and taught at hundreds of universities. After years of research into how the world's best companies develop, test, and scale new business models, the authors have produced their standard work. The Invincible Company explains what every organization can learn from the business models of the world's most exciting companies.

The book explains how companies like Amazon, IKEA, Airbnb, Microsoft, and Logitech have been able to create immensely successful businesses and transform entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models- and the ability to improve existing business models while consistently launching new ones.

The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, as well as strategies for mitigating risk when launching new business models. As a blueprint for your growth strategy, The Invincible Company explains how to stay ahead of your competition.

In-depth chapters explain how to create new engines of growth, how to transform the way products and services are created and delivered, how to extract maximum profit from every type of business model, and much more. New tools - such as Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and Culture Map - enable readers to understand how to design invincible businesses. Read this and more strategy books to get your company to the next level.

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