Innovation should focus on addressing disruptions during significant life events rather than trying to disrupt markets, as customers are more receptive to change during these moments.
Effective trendspotting is crucial for innovation architects and CTOs to keep ahead of the curve, but identifying relevant trends can be challenging. This two-part series discusses how to undertake trendspotting and what capabilities are necessary.
Harness the power of vocabulary to innovate with the innovation tautogram technique. Select a letter, create a list of related words, and use them to bridge gaps and find innovation opportunities.
