Identifying Stakeholders: A Quick Innovation Managers Guide

Stakeholders are everywhere in innovation management, and it is important to identify and manage them to achieve success. This article discusses the three attributes that can help managers categorize stakeholders: power, legitimacy, and urgency. By considering these attributes, stakeholders can be assigned to one of seven categories, including dormant, discretionary, demanding, dominant, dependent, dangerous, and definitive. The article also suggests that the experience and perceptions of managers play a role in identifying and managing stakeholders effectively. Being prepared to be held accountable for the progress and outcomes of the innovation project can help keep stakeholders happy and achieve success.