Innovation leaders must "eat their own dog food" by using their own products to understand the customer experience and improve the product.
Innovation can be intimidating, but there are resources to help navigate it. Idea management software is beneficial, but it is important to establish a foundation of understanding innovation first.
Can Web 2.0 environment increase innovation within companies? The author experimented with online innovation using Systematic Inventive Thinking process but failed due to modification needed in both the platform and process.
