1. Select or come up with an innovation challenge 2. Choose an innovative company (preferably one that one of the participants has experience with!) 3. List the unique ways this organisation operates focus on the ‘HOW’ (write them on post-its) 4. After about 7-10 items, select 2 or 3 ‘cool’ items (post-its) and transfer them to the right side 5. Past another color post-it over the items (post-its) on the right side 6. And do ‘copy-adapt-paste’ on the selected insight 7. If additional ideas come up, write them down too!