Trends have a huge influence on possible innovation, both in a negative and in a positive way. Trend mapping enables you to be aware of different trends and helps you to include them in your innovation strategy. Use the trend map to see potential barriers but also as a source of inspiration. Consider first using the trend profile template.
How to use the template
1. Review the predefined categories and decide whether some are not relevant for your business or whether others are missing.
2. Use the trend profiles you already filled out or start by defining specific trends (based on customer and expert insights and market research)
3. Have a brainstorming session in your team to discuss the different trends and to assess how quickly a trend will have an impact (1-5 years; 5-10 years; >10 years?).
4. Plot the trends into the trend map.