Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Diffusion of Innovation is the process by which a new idea, product, or practice spreads within a society or from one society to another.
VOC is a term originated by Toyota and aims to capture the customer’s needs and specifications. It can be collected through market research.
Ecosystem Innovation: The creation of novel value by leveraging interconnected networks of diverse organizations and stakeholders.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
