Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Innovation agility is the ability to rapidly adapt and evolve business models and products in response to changing market demands.
The Theory of Growth suggests that every innovation goes through its own life cycles and stages of growth.
Divergent thinking is the process of generating creative ideas by exploring many possible solutions in a spontaneous, free-flowing manner.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
