Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
A wireframe is a two-dimensional outline of a website or app and thereby provides a clear overview of the layout, user flow and structure.
The Triple Helix Model is an organizational model that suggests collaboration between three types of stakeholders - government, industry, and academia - is essential for successful innovation.
Interdisciplinary: integrating knowledge from different disciplines to advance understanding or solve complex problems.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
