Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Cognitive Diversity refers to the inclusion of varied thinking styles and perspectives in a team or organization.
A new or improved service delivered to a customer or market which costs less to operate, or sells at a higher margin.
An organization that operates to achieve a social or environmental mission without a profit motive.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
