Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Sensing Capabilites are the skill of a firm in sensing opportunities in the market before competitors. This is often done through the use of data, analytics and technology.
Quantitative research focuses on numerical data and often tries to find patterns and relationships in big sets of data.
Failure: An expected outcome where a process or idea falls short of its goals, providing valuable learning opportunities for future innovation.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
