Customer feedback as a source of product development ideas

According to PwC's Innovation Benchmark 2017, customer engagement strategies are critical to defining innovation. Companies like Lego, Amazon, and DHL have long partnered with their customers to create better products. Customer feedback is a valuable resource to align product innovation with current and future customer needs, as it offers complete analysis of product strengths, weaknesses and pain points. To incorporate customer feedback, companies must engage customers early in the product development process and analyse their feedback to identify pain points and opportunities for improvement. Innovation Cloud offers a solution that connects customer feedback with product development.