Companies are innovating the way they reward their employees with new and unique perks that offer much more than just health insurance and 401k, encouraging happier and more productive staff.
Chitra Anand's new book, The Greenhouse Approach: Cultivating Intrapreneurship in Companies and Organizations, challenges current thinking that inhibits true innovation by re-imagining corporations.
Asking customers what they want in a product usually results in unsatisfactory innovations. Instead, ask customers what job they are trying to achieve and what metrics they use to evaluate how well the product helps them achieve their goal.
