Blue Ocean Strategy

Blue Ocean Strategy: Creating uncontested markets to make the competition irrelevant by innovating value and tapping new demand.

More Innovation Glossaries

Innovation Challenges

Innovation Challenges are organized contests aimed at solving specific problems through creative ideas and novel solutions.

Change Management

Change Management is the strategic approach to planning, implementing, and adapting to organizational change with minimal disruption.

Sweet Spot

The center of a mass is lifted when rotating an object. Metaphorically, it refers to an optimal range for the development of something

Top Blue Ocean Strategy Resources

Red pill or Blue pill innovation

Innovation choices are like the Matrix choices: take the blue pill and stay in your comfort zone or take the red pill and create something new. Find the people who choose the red pill for your innovation team.

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Blue Ocean Shift

Blue Ocean Shift

Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth.

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Blue Ocean Strategy

Blue Ocean Strategy

Challenge everything you thought you knew about the requirements for strategic success and use this book as a handy tool.

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Strategy Canvas Template

Strategy Canvas Template

Plot the performance of your value proposition against competitors or against potential substitutes to develop new strategies.

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