Business Model Canvas

Business Model Canvas

Simple Business Model Canvas Template

What is the business model canvas?

A business model describes how an organization creates, captures and delivers value. The Business Model Canvas helps to give a shared understanding of which elements to discuss when talking about business models. The nine building blocks are focused around the two core topics of the company's value proposition and the target customer.

How to use the template

It makes sense to start with the two core elements "value proposition" and "customer segments" and build everything around that.

Free Customer Persona Template by RGI

Customer Segments

For whom are we creating value? Who are our most important customers? Are we addressing a mass or a niche market? How segmented is the market?

Check out the customer persona template that might help you to effectively segment your target market

Value Propositions

What value do we offer? Which customer problems do we solve and how? What are the most important features?

Define your value proposition with the Value Proposition Canvas

Free Value Proposition Template by RGI


Through which channels do we reach our customers? Which different channels are needed for raising awareness, selling and delivering our products, or offering after sales services?

Multi-channel Marketing is no longer enough.

Customer Relationships

Which relationships do we have with our customers and what do they expect? How automated or personalized is the relationship? What is the relationship between different customers?

Revenue Streams

For what do customers pay and for what are they actually willing to pay? How do customers want to pay? How do different revenue streams come together?

Key Resources

Which resources are needed to offer our value proposition? (Tangible, intangible, human and financial resources)

Key Activities

Which activities are required to offer our value proposition?

Key Partnerships

Which key resources are we acquiring from partners? Which key activities do partners perform? Who are our partners?

Cost Structure

What are the different fixed and variable costs in our business model? Which resources and activities cost the most and how much?

9 simple steps towards your own Business Model

In case you are still not sure how exactly you should get started, check out this video:

Download your free template and get started right away!