A business model describes how an organization creates, captures and delivers value. The Business Model Canvas helps to give a shared understanding of which elements to discuss when talking about business models. The nine building blocks are focused around the two core topics of the company's value proposition and the target customer.
How to use the template
It makes sense to start with the two core elements "value proposition" and "customer segments" and build everything around that.
For whom are we creating value? Who are our most important customers? Are we addressing a mass or a niche market? How segmented is the market?