Business Model Canvas Preview Illustration

Business Model Canvas

Use this template to describe the details of how your organization creates, captures and delivers value to its customers.

Description
A business model describes how an organization creates, captures and delivers value. The Business Model Canvas helps to give a shared understanding of which elements to discuss when talking about business models. The nine building blocks are focused around the two core topics of the company's value proposition and the target customer.

How to use the template
It makes sense to start with the two core elements "value proposition" and "customer segments" and build everything around that.

Customer Segments: For whom are we creating value? Who are our most important customers? Are we addressing a mass or a niche market? How segmented is the market?


Value Propositions: What value do we offer? Which customer problems do we solve and how? What are the most important features?

Channels: Through which channels do we reach our customers? Which different channels are needed for raising awareness, selling and delivering our products, or offering after sales services?


Customer Relationships: Which relationships do we have with our customers and what do they expect? How automated or personalized is the relationship? What is the relationship between different customers?


Revenue Streams: For what do customers pay and for what are they actually willing to pay? How do customers want to pay? How do different revenue streams come together?

Key Resources: Which resources are needed to offer our value proposition? (Tangible, intangible, human and financial resources)


Key Activities: Which activities are required to offer our value proposition?


Key Partnerships: Which key resources are we acquiring from partners? Which key activities do partners perform? Who are our partners?


Cost Structure: What are the different fixed and variable costs in our business model? Which resources and activities cost the most and how much?

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